Our Story

Crafting Timepieces & Luxury Apparel with Character — Since 1980

Founded in London in 1980, Vasko Poedagar has spent more than four decades redefining modern craftsmanship. What began as a small workshop driven by precision and passion has evolved into an international brand known for timepieces, accessories, and luxury clothing that blend timeless design with contemporary sophistication.

From the very beginning, our mission has remained unchanged:
to create refined, reliable, and beautifully engineered pieces — without the inflated mark-ups often associated with the luxury industry.

Today, Vasko Poedagar stands as a London-born symbol of accessible luxury for both men and women, offering premium materials, thoughtful design, and lasting quality at an honest price.

Our Craftsmanship

Every Vasko Poedagar creation — whether a watch, accessory, or garment — is built with intention.

Timepieces

Our watches are crafted using:

  • 316L stainless steel

  • Sapphire-coated crystal

  • Precision Japanese movements

Each piece is engineered for durability, clarity, and long-term performance, offering a balance between timeless aesthetics and modern functionality.

Accessories & Jewelry

Our accessories are designed to complement your daily lifestyle — elegant, versatile, and made from high-quality materials engineered to last. Minimalist yet expressive, they are crafted to elevate any outfit with effortless sophistication.

Luxury Clothing

Our expanding clothing line embodies the same principles found in our timepieces:
clean silhouettes, premium fabrics, and craftsmanship that prioritises longevity.

Every item is designed to give men and women a sense of refined confidence — whether through tailored outerwear, knitwear, shirts, or everyday essentials.

Our Philosophy

We believe that luxury should feel authentic, not exclusive.

That’s why our brand is built around four core principles:

  • Timeless & clean design

  • High-quality materials and reliable engineering

  • Fair and transparent pricing

  • Craftsmanship made to last for years — not seasons

For us, luxury is not about the label.
It’s about how a piece makes you feel, how it performs, and how long it accompanies you through life.

Trusted by Thousands Worldwide

With over forty years of expertise, Vasko Poedagar has earned the trust of a global community — from watch collectors to fashion enthusiasts.
Men and women around the world value our commitment to elegant design, durability, and honest craftsmanship. This combination has defined our brand since the very start and continues to guide everything we create.

Looking Ahead

As we continue to grow our international presence, our dedication remains the same:
to craft timepieces, accessories, and luxury apparel that stand the test of time.

Rooted in our London heritage, we embrace innovation while staying true to the values that shaped us decades ago.
Every Vasko Poedagar creation is designed to be a statement of character, confidence, and refined personal style — today and for years to come.